Customise URLs in automated emails to match brands
We’re also set to enjoy smoother and faster asset creation with classy touches such as better quick-start templates, branding design kits, and easy plain-text email creation.
Gulbiz Croasdale, Technical Specialist at MarCloud
“Branding design kits in MCAE will help ensure the number in cambodia look and feel of marketing assets stays consistent across the company, and everything is on-brand by default.”
Lightning Email Templates will also now be made available inside Salesforce Engage. Sales can be given access to private template folders, where pre-defined styling and messaging will allow marketers to control look and feel while empowering Sales with the right assets at the right time.
External activities
Using data points from third-party applications was made a whole lot more realistic with the introduction of External Activities, and soon marketers will be able to not only call from, but call out to external platforms in automations.
For example, a step in your Engagement Studio Program could be to register a Prospect for a webinar on an external platform. This will also make it much easier to integrate with solutions on the Salesforce AppExchange.
Advanced Slack integration
Slack integration can be useful for both alerting marketers of key Prospect activity, and setting up sales with everything they need to move forward. We will soon be able to lean on Slack to build customised notifications for Sales execs, a much-sought-after feature for sales enablement in digital teams.
Slack for B2B marketers
Receive real-time marketing notifications
Share campaign performance across teams and channels with ease
Slack for Sales teams
Notify channels in real-time
Customise and tailor notifications
Easily track where notifications are used
Automated setup and onboarding
A smooth Pardot implementation not only results in a happy end user, but also frees up time for Consultants to work on enhancements to the org. With new guided setup steps, where previously time-consuming processes are now being streamlined and automated, we’ll soon be able to eliminate things such as manual data imports, and have a one-stop shop for User management.
Tracking and consent enhancements
As well as being able to track the same domain over multiple BUs, we’ll also soon be able to honor the Prospect’s Global Privacy Preferences, which will be recorded via the GPC browser signal. We’ll also benefit from better understanding of anonymous engagement patterns - to monitor total engagement across marketing campaigns.
Delphine Tsiranana, Solutions Architect at MarCloud
“Users of Experience Cloud (formally Community Cloud) may find this somewhat familiar, as it seems MCAE is taking inspiration from the platform’s Tracking and Cookie Consent mechanisms. Good news for the user, as these have been working very well.”
Brand new MCAE features
And if those platform enhancements weren’t enough to excite you, there’s a bunch of brand new features that us marketers have been calling out for - and we can’t wait to use!
Conditional Completion Actions
We’re now able to add conditional logic to forms and other automations that previously wouldn’t have been possible, using field value data to determine the appropriate completion action. In practice, this enables you to take specific, tailored actions based on how a Prospect fills in a form, as opposed to relying on separate automations or even Salesforce flows to pick up the slack.
Carl Mortimer, Functional Consultant at MarCloud
“What’s your favourite new feature, and why is it Conditional Completion Actions?! This is set to transform everything from sales routing via form completion actions, to data enrichment, to enabling very tailored nurture campaigns. Roll on Summer 22!”
Wait steps of less than one day
Engagement Studio veterans will no doubt be screaming out for wait steps of less than one day, and they’re finally set to be introduced in Summer 22.
The use-cases are plentiful, but being able to set up a welcome email series or tailored set of transactional emails using wait steps of hours, instead of days, can be a real difference maker in the world of customer engagement.