An example of collaboration in the exclusive series of candies "Inspiration", in the development of which Nikas Safronov participated. It is worth noting that this artist is popular among the female audience, and boxes of candies are usually bought and received as gifts by women. Thus, the manufacturer ensured stable interest in the new product. It is important that the packaging provides both gastronomic and aesthetic pleasure, which has a positive effect on the consumer value of the brand.
Cooperation between bloggers, companies, brands on truemoney database Internet. Recently, many companies and influencers have been combining their target audiences to increase their social media following. Usually, the more popular partner takes the lesser-known one to the next level, creating a following and demand for their offerings. One of the tools of such collaboration is joint broadcasts; marathons, short educational programs, competitions, content exchange, advertising posts, etc.
Do not lose their popularity. Before starting cooperation with a certain blogger, a company should familiarize itself with the topics covered by him, evaluate the image, activity, and audience of the celebrity. If all aspects are not taken into account, then, for example, collaboration on Instagram may not have the best effect on people's attitude to the brand. It is necessary to understand that the target audience may view the blogger as an anti-idol.