Display advertising is a form of advertising on the web. These are graphic ads that appear on websites, videos, and apps. They are highly visible, but their effectiveness can vary due to the use of programs such as Adblock Plus that block them.
In this article we will discuss the marketing directors email list main advantages and how display advertising works , as well as other important issues regarding this form of advertising.
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What is display advertising?
Display advertising is an online advertising technique that is based on the placement of graphic ads on different web pages. Images, texts or animations can be displayed.
This advertising can have various objectives, from generating brand awareness to achieving specific actions from users, whether it be clicks on ads, app downloads or online purchases.
Through display advertising, advertisers have the opportunity to reach the right audience for their business in a more visual and attractive way than with other types of online advertising.
With this technique, they can segment by interests , demographics, geographic location, browsing behavior, among others, in order to show ads to users who best fit the target audience.
Display Advertising: How to Reach Your Audience with Web Banners
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