Brand reputation. You should also compare each competitor’s reputation in the market to understand how people perceive the brand. Look out for anything critical people say about specific competitors.
Financial health. If possible, look for performance indicators to assess a brand's financial progress. You can find data on metrics like revenue growth and profit margins.
This benchmarking exercise will involve a combination of primary and secondary research. Invest enough time in this step to ensure that your competitive analysis is completely airtight.
Check out this example of a competitor benchmarking report for workforce intelligence tools:
Image Source
Testing It Out
Here’s how I benchmarked Asana based on these ecuador whatsapp number database criteria using the information I could find:
Criteria
Asana
Quality
100+ integrations
Automation rules
AI features for project management
Highly praised for user-friendly interface
Price
Offers a free tier and paid plans starting from $10.99/month per user. Advanced features and integrations are available at higher price points.
competitor benchmarking report for workforce intelligence tools
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