Polylulu, a women's clothing brand, turns its official account into a membership card. Consumers can check membership levels, birthday gifts, orders, membership expiration notices, etc. through LINE to create a personalized experience. The message opening rate has doubled and the click-through rate has increased. There is 3 times growth. 2. In addition to integrating member data to facilitate consumers to check tickets in the official account, GOMAJI, a ticket platform, also creates personalized journeys to further promote promotions based on whether consumers have joined the membership or what type of tickets they purchased.
Relevant personalized messages to increase stickiness. 3. "beautySTAGE", a beauty complex store directly operated by Shin Kong Mitsukoshi, the leading department store, uses Omnichat's OMO module to allow every consumer who visits the counter to quickly bind as a friend. Within 90 days of the service being launched, all customers can be bound to each uae mobile phone number list other. The rate is as high as 76%. After binding, store staff can also make one-to-one beauty recommendations, with a conversion rate of 7.5 times compared to the official website. Trust experience Cai Weijie, general manager of Crescendo Labs Taiwan, pointed out that Crescendo's "SMS+" product integrates LINE general messages, LINE notification messages and SMS text messages in one go.
Brand owners can flexibly mix and match to create a sense of trust in many ways; at the same time, according to statistics, When using SMS+, the higher the proportion of LINE messages, the more budget will be saved. On average, 17% of the cost can be saved after three months of use. He shared three cases: 1. The all-in-one card is used for notifications after payment, or notification after winning an invoice. The overall delivery rate reaches 92.6%, which is not far from the traditional SMS sending rate. 2. success messages are converted from traditional text messages to LINE general messages and notification messages, saving up to 38.5% of sending costs. 3. The card-free installment platform Silver Point Zero Card uses notification messages to encourage users to join LINE official accounts.