Many Digital Marketing terms and concepts emerge every day, some becoming more popular than others, such as: Vendarketing , Lead scoring , Inbound, Outbound, Inside Sales . So, today the question that everyone wants to know is: do you know what a Mixed Funnel or Y Funnel is?
Y-funnel or mixed funnel, as we prefer to call it at Hubify, is a sales funnel that involves two types of strategies to capture new customers: Inbound and Outbound Marketing. This approach came at a good time, bringing together lead attraction tactics that were competitors in the not-so-distant past.
According to Alberden Group: “Organizations with high school coaches email list aligned marketing and sales teams achieve 20% annual revenue growth while companies that do not adopt the strategy have seen revenue declines of 4% per year.” So, it is up to you to choose what growth you want for your company!
Mixed Funnel in practice
Marketing needs a good sales operation to ensure the return on investment (ROI) that is made. On the other hand, sales can count on the help of Marketing to generate qualified leads and, thus, be more efficient, spending less time and money to achieve the results and sales that are needed.
Therefore, the mixed funnel (or Y-funnel) sales solution helps organizations that want to increase the conversion of leads into customers, increase the productivity of the sales team and ensure the return on investment in marketing, in addition to having predictability.
To contextualize how the mixed funnel would work in practice, we have to start by describing an Inbound and an Outbound funnel model, to create an integration between both and better take advantage of opportunities.
Inbound Funnel
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Inbound has some functions, such as:
attract new customers;
expand to increase your brand visibility;
create relevant content;
and reduce lead acquisition costs.