Some more advanced CRM services, such as the one offered by Kommo , have
an advanced automation system, with even a built-in chatbot, capable of optimizing lead service , nurturing them and directing them to new phases.
Automation goes beyond customer service, also being responsible for automating
some responsibilities for customer service professionals,
scheduling follow-ups and more.
Through this automation, the provision of templates and customer service via
chatbots, which are customizable and capable of gmx email list mimicking human behavior, brands like Kommo put a capital V in the Advantages of CRM.
Performance indicator analysis
For a more analytical use of the CRM platform and management , it is important that it allows the monitoring of the main performance indicators and provides access to complete and automatic reports.
We can mention the main KPIs (key performance indicators) which are actions per engagement , response time and conversion rate , but there is still much more to analyze.
Are you clear about the advantages of CRM and the features that this type of tool should have? So, how about hiring this solution for your business?