Sharing these types of activities helps to increase

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They invite people to share readings and poems about the things that are good for their subscribers. Here you work directly with the brand image, since you are not trying to sell, but rather to get closer to the audience. the public's trust. If you manage to retain them, they will undoubtedly become loyal consumers of your books. 6.- José Hierro Library Email marketing for Book Day: José Hierro Library Interacting with subscribers is a great strategy to increase engagement, and this is exactly what the José Hierro Library did . They took advantage of this special date to challenge their audience to write a sentence that talks about “ the book ” in general. A challenge without conditions would be pointless, so they set a deadline for submission. In the same way, they give three options to create the phrase, which makes this game more fun and creative.


Without a doubt, a great strategy based on gmail mailing list interactive content. 7.- Miguel Hernández Municipal Public Library Municipal Public Library 2020 was a different year due to the COVID-19 pandemic, so many events and celebrations had to reinvent their strategies. This is the case of the Miguel Hernández Municipal Public Library , which together with the Culture Department of the Armilla City Council launched a special campaign. The initiative was called “My Reading Corner” , which also became a hashtag. It invited people to participate in this date in a particular way by promoting #YoLeoEnCasa . The idea was for readers to share a photo of their special corner, which they had to send to an email account. It is worth highlighting that the design of this campaign is very fresh and youthful, with an image capable of capturing the attention of the recipients immediately.