HubSpot's Free Marketer's Guide to Facebook Live

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In our detailed Marketer's Guide to Facebook Live, we cover essential best practices on how to plan, run, and analyze the results of a business-run Facebook Live. Download our free eBook to brush up on these best practices.


2. Test out live video before broadcasting live.
If you want to experiment with live broadcasting without sharing it with anyone else, you can create a test broadcast by adjusting the audience to be just you or a colleague or friend.

To do this, toggle Create a test broadcast before going live into the on position after you start the process of creating a live video, outlined here in Step 2.

Screenshot showing how you can run a practice Facebook Live broadcast on desktop

3. Don’t go live too frequently.
The art of organic reach on Facebook has changed over time, but it does still exist. Live video can be a powerful tool in organic reach, as users can be notified of the content.

But don’t abuse this. Only go live when you’re prepared croatia whatsapp number database to offer true value to viewers.

If you go live too frequently with nothing to show, people will begin to tune you out or, worse, unfollow you.

4. Keep reintroducing yourself.
When you first start the video, take a minute to introduce yourself and what the video's about, but don’t do it just once.

When you first start live streaming, you may have zero people watching. Even a few seconds in, you could only have a handful of viewers.