Consider these facts and questions as you go about integrating AI:

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Sustainable Marketing and AI
As companies rush to explore how to integrate AI into every area of their business (including marketing!), it’s important to slow down and consider the holistic impacts. AI has the potential to reduce waste and the human footprint by performing tasks more efficiently, but the ripple effects are much wider.


Carbon footprint of AI. Training and running an AI system requires a huge amount of computing power and electricity, increasing CO2 emissions. According to an MIT report, the data center power requirement in North America nearly doubled from 2022 to 2023 — outpacing the demand of over 70% of countries.
Bias in AI systems. It’s well-documented that AI systems can replicate bias against groups like women and minorities. If you are integrating AI to interact with customers or creating marketing content with AI, consider the potential effects on these populations.
Employee impacts. Our survey revealed that customers are paying attention to how companies treat their employees. As companies replace some functions like customer service with automation, think about your affected employees. Can you reskill them for new AI jobs or support them through a career transition?
While AI can have some negative impacts, it also has the chile whatsapp number database potential to help you reach your sustainability goals.

For instance, you can build a model to analyze your systems and suggest ways to reduce your carbon footprint by optimizing your supply chain. You can also leverage an AI chatbot to educate customers on sustainable practices.

Is marketing with AI more sustainable?
I can’t give you a definite answer for whether leveraging AI is more sustainable for your brand. It really comes down to the sustainability priorities that you’ve identified and whether AI helps or hurts those.