Is there a market fit for this product?

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Instead, you need your marketing team to do market research, interpret marketing analytics data into actionable insights, and answer some critical questions: Who's your target audience?

What messaging will increase product sales, and on which platforms? How should your product developers modify the product to increase likelihood of success? What do focus groups think of the product, and what questions or hesitations do they have?

Marketers use the answers to these questions to help businesses understand the demand for the product and increase product quality by mentioning concerns stemming from focus groups or survey participants.

Price
Your marketing team will check out competitors‘ product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay.

Price it too high, and you’ll lose out on a solid customer base. If cayman islands whatsapp number database you price it too low, you might lose more money than you gain. Fortunately, marketers can use industry research and consumer analysis to gauge a good price range.




If they’re on LinkedIn, spend most of your time and effort there. If they’re on TikTok, make videos. Entertain them. Educate them. Give them what they want, and chances are, they’ll give you what you want in return.

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.