A LinkedIn survey reveals that, in B2B, purchasing decisions involve six to ten people from different areas. These professionals have different sources of information, routines and lifestyles. Therefore, the success of influence actions in B2B begins with a deep understanding of the personas involved in the purchasing decision. This knowledge allows mapping the profile of influencers aligned with the daily lives and preferences of the target audience, increasing the relevance of messages and increasing the effectiveness of strategies. This does not mean that the influencer is not in the digital world, but that the number of followers may not matter as much as the ability to mobilize people.
With the digital evolution, B2B marketing requires a multichannel approach that goes beyond traditional methods. In a scenario where online and offline brand building is essential, innovative companies are combining digital strategies, events, press and outbound, creating 360° communication. Unlike B2C, where results can be quickly measured, in B2B the sales journey is long, requiring the use of complementary metrics that evaluate the success of strategies in the initial phases.
In B2B, events are also evolving. Instead of merely providing austria whatsapp data content, successful organizations are creating opportunities for experience sharing, allowing customers to share case studies, present their projects and become more actively involved. This generates engagement and strengthens the relationship between the brand and its audience, transforming customers into protagonists and valued partners.
Social networks and humanization in B2B
In B2B marketing, although LinkedIn is the main platform for conversion, other social networks such as Instagram and Facebook have their role, contributing to internal marketing and brand strengthening. However, the digital presence in B2B must be intentional and focused on relationships. Therefore, there is a need for a more humanized approach, after all, even in business contexts, people are the ones who make decisions. Recognizing this humanity and prioritizing genuine connections is a differentiator in the current scenario.
The Future of B2B Marketing
B2B marketing transformation is an ongoing process. Integrating online and offline strategies, building a strong brand, and humanizing relationships are key components for success in today’s competitive landscape. With long sales cycles and the demand for personalized strategies, companies need to innovate to maintain relevance and engagement.