Natural or organic foods and food products

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If you're looking to drive traffic to your website, Microsoft has laid out three predictions for product categories in the new year. If you're looking to take advantage of these trends, we've got some tips on how and when to do it.

The three product categories that Microsoft focuses on are:

These categories aren’t surprising, as many people’s New Year’s resolutions russia phone number list focus on living a healthier lifestyle. Google agrees. Search terms like fitness, exercise, gym, and healthy food peaked in early January , according to Google. Retailers looking to capitalize on this search intent would do well to ramp up campaigns to capture this interest.

In this article, we will highlight the three product categories, top search terms, and timing and strategy to increase conversion rates.

Unsurprisingly, nearly every iteration of the word “diet” appears as search terms, along with specific product and recipe options for kale, spinach, cauliflower, and quinoa.

Calendar
Clicks are expected to peak during the week of January 14 at levels 20% higher than normal.

Strategy
Microsoft recommends using in-market audiences to target users looking for healthy or nutritious food options, and advises buyers to make sure they have enough budget so that campaigns don’t run out early in the month.

January is also the peak month for people looking for air fryer recipes as a potentially healthier alternative to deep frying. Consider targeting consumers who receive air fryers as holiday gifts by highlighting tutorials or how-to videos.