Tell customer stories and share their experiences with the product Example

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Evernote Premium Subscription Pre-Sale Evernote, a note-taking software, implemented a pre-sales strategy to convert free-tier users into paying customers for a premium subscription. Evernote Email Reminding Users to Upgrade to Premium They sent out emails highlighting new premium features and offering a discount for early signup.


This generated revenue and created excitement among their users. This strategy helped them validate new premium features and increase the company's revenue. 6. Previews Previews are short clips or images. They provide a albania consumer email list taste of the product before its official launch. They are a great way to create anticipation for upcoming products or services.

Because these previews give customers a first look at what you have in store. And keep them excited for the launch. You can use the following channels to promote previews: E-mail Video Marketing7 Social Media Tools Collaborations with influencers Here are some tips to keep in mind when using previews: Showcase your product in its best light.


You could create behind-the-scenes videos or a short demo video of the product. Highlight unique features and emphasize the benefits customers can get from using them. Keep previews short and to the point. Don't reveal too much before the launch date. This creates anticipation and sparks conversation.