3. Develop a Lead Scoring System

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Monitoring lead activity using software is the best way to track sales leads and achieve better results in your sales process. For instance, tracking tools will grant you total control over lead records so you can manage prospect information more efficiently. You can even use these tools alongside any templates and spreadsheets. If you don’t have one already, you can check our these free templates from HubSpot.

Lead tracking tools also enable you to identify your different lead sources and how each prospect is interacting with your company. That in turn will help you better score your leads, segment them into categories, and personalize your communications to boost engagements.


One thing you need to know about your leads at all times is where they are in the sales cycle. Having clear insight about prospect activity is crucial for increasing engagements and boosting sales.

A lead tracking software will help you score leads automatically based on a variety of factors such as company details, decision-making ability, interest, and behavior. You’ll have a reliable scoring model that’s based on metrics and real-time data instead of guesswork.

This helps you identify which prospects are most qualified to have a sales conversation. You’ll also know which leads need more nurturing so you can push them down the funnel towards the decision stage.

4. Research Your Competition Campaign
Sales is a big puzzle with lots of holes to fill. There’s always more to learn about different trends, tools, or techniques that can help you skyrocket your results.

For example:

With each new product or service you launch, there’s an improved way to engage prospects and get them to convert. One way to gain quick knowledge about that is by analyzing your competition.

This is especially useful if you’re just getting started with a list of uk cell phone number new strategy or trying to increase profits quickly.

The truth is…

What already works for your competitors will likely work for you as well. So you don’t need to reinvent the wheel or waste months trying to understand your target prospects all over again.

Instead:

You can easily analyze the leads of businesses similar to yours and see how they’re interacting with them. This is a great way to gain valuable knowledge that helps you boost engagements and improve your sales process.

5. Customize Lead Generation Forms
A lead generation form can tell you so much about your prospects if created the right way. You can collect a lot of information about your leads without having to annoy them with so many fields.

As a rule of thumb: