How marketing automation increases productivity

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”wavestone is a french management consulting firm operating on a global scale that supports large companies and organizations in their most critical transformations. Wavestone was built on the conviction that establishing a positive culture for change is key to successful transformations. This is what the company calls the positive way”. The firm is focused on supporting a positive transformation for its clients by establishing an environment of trust to succeed together. With more than , consultants on continents, wavestone wishes to continue its international expansion and meet the organizational and technological needs of its multinational clients.

The challenge laura gordon, senior stock holder data marketing manager and charlotte suhit, marketing & communications senior officer at wavestone discovered cognism by downloading one of our ultimate guide to b2b lead generationebooks. We interviewed them to learn why they chose cognism as their compliant data provider of choice and how they plan to leverage the platform to support their goals. How does the sales process work at wavestone? Laura explains: "A large part of our results come from word of mouth and customer loyalty.

They result from the excellent relationships we have with our customers and the internal teams we work with, who refer us to their networks. Our sales depend largely on our existing accounts. Now, we are increasingly incorporating telesales into our processes in order to accelerate our business development." charlotte adds: the marketing team focuses on demand generation to create a pipeline for sales. We run multi-interaction campaigns based on our personas and for this, targeting the right audience is essential.