Harnessing big data for marketing success

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Its mission is to support companies such as bp, hearst, met office, skyscanner and time inc. In their future growth through successful cloud transformation. The challenge we asked pierre bourguignon , sdr manager at cloudreach, about his experience with cognism. How did you find new prospects before cognism? Our sales teams are based in europe and north america. I joined the company over three years ago, and all global teams were using zoominfo .

The us team relies heavily on inbound bc data taiwan activities to acquire new leads. The european team, on the other hand, focuses more on outbound activities.Pierre explained to us the difficulties the european team encountered in lead generation before cognism. The combination of reliable data and best-in-class sales management tools is essential for outbound sales. After using zoominfo for a few years, I was deeply frustrated by the lack of high-quality, compliant leads in europe.

Pierre gave us the two reasons that pushed his team to move from zoominfo to cognism in europe. The superior quality of its european data I compared the data obtained by cognism with our own database and they matched perfectly. This is all the proof I needed to know that cognism's data was top-notch.Compliance of its b2b data our legal team reviewed zoominfo’s gdpr standards in europe, and they were not up to par.