7UP’s new brand identity is showcased in this collage of images.

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We’ve lost our way over the past few years as priorities changed to membership retention, but I believe a solid rebrand will help redefine our branding.

Now that we‘ve explored various aspects of rebranding regarding my fictional brand Psyched 2 Cyc, let’s take a look at some real-world examples for further inspiration.


Rebranding Examples
7UP
LG
Reddit
Jell-O
WhatsApp
1. 7UP

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7UP’s new identity was inspired by the soda itself. The company algeria whatsapp number database wanted to create a new visual identity that captures the soda’s effervescent essence while modernizing with changing times.

They first handled this with a new “UPliftment” positioning, based on its history of being enjoyed in joyful moments with loved ones. This new strategy promises to “offer light relief from the mundanities of daily life.”

To feed into this “UP” movement, the brand angled its new logo up to focus on upward movement. 7UP also wanted to embrace its global audience, so the packaging logo was designed to be translated into various languages for worldwide unification.

The “UP” in the 7UP logo can be translated across cultures and languages.

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