Does Using AI to Rewrite Content Affect SEO?

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Frequently Asked Questions)
Is it legal to use an AI rewriting tool?
The law does not prohibit the use of AI rewriting tools.

However, it is illegal to repost someone else’s content without giving them credit or getting their approval. This is called plagiarism , and you could face legal (and ethical) consequences.


Google Search guidelines do not prohibit the use of AI rewriting tools. It is more list of bolivia consumer email important that the content you create is valuable, even if that means turning to AI. Using this technology to generate content for the sole purpose of manipulating search rankings, however, is against the rules.

Can rewritten AI content be detected?
It's unclear whether Google and other search engines can detect AI-rewritten content. But even if they can, they won't penalize your site if the content is accurate, useful, and relevant.

The key is to write for people first and provide value to your target audience. For AI-generated content , it helps to add a human touch to the final draft and make small changes to improve its flow.

Further reading: How to detect AI-written content and plagiarism

How much does an AI rewriting tool cost?
You can use basic free AI rewriting tools, but the results may be subpar.

Premium tools range in price from $10 to $60 per month, depending on their features. Some tools, like Semrush Smart Writer, are available as part of a bundle. This can increase the price, but you get more bang for your buck.