AI conversion rate optimization – AI-powered dynamic pricing example from Etsy

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I worked at a few startups in the mid-2010s, and I recall that their pricing schemes were almost “set in stone.” One of the companies had a “custom” pricing option with a CTA to reach out, which hinted at the company’s openness to tailor the offer or discuss discounts.

Still, it doesn't compare to the level of proactivity AI enables when it comes to negotiating prices.

Depending on your company, you can either create rules for all customers, or specific segments, as to when the AI should send over a discount or display a limited time promo. Recently, my favorite example of this AI conversion rate optimization strategy (albeit, from the perspective of a buyer) comes from Etsy.

I’ve picked up sewing as a hobby and started purchasing uganda whatsapp number database printable patterns through the platform. As you’d expect, a lot of sellers use upselling techniques like “Buy 2, Get 1 free.” However, the platform also offers them intelligent conversion optimization methods.


After I added some patterns to the cart and then went on with my day without finalizing the offer, I received an automatic, time-sensitive discount code from the seller.

This type of AI can act on your behalf, with agreed minimal prices or maximum discount rules, and react to even the subtlest user activity — like clicking on an image or watching a video.