Main_tadevosyan Maxim Tadevosyan First Deputy General Director of Rambler&Co

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"If I had my way at that moment, Vedomosti would not have introduced a paywall. The idea is simple: there is a paywall in almost every surviving media outlet, it happens when a person pays for a newspaper at a kiosk. The idea of ​​a paywall on the Internet is an attempt to recreate online history, but not to give it comfort. You want the same or less money from a person that he pays at a kiosk, but you do not give him comfort: there you need to enter something, here they cut it off, here some letters constantly arrive…"

Rambler&Co projects also have a paywall of sorts, in list of jordan cell phone numbers particular, “Championship”, “Secret of the Firm” and “Gazeta.Ru”. For 6 rubles per day, the user can get rid of advertising on the portals.


"We do not consider the desktop as a platform for a paywall: the content we produce is already viewed 30% on mobile devices. We charge 6 rubles for disabling advertising. There are figures for "Championship", "Gazeta. Ru" and "Sekret Firmy". On these portals, 27 thousand people subscribed in one month. This is revenue of 6 million rubles per month"

Another way to stay afloat: native advertising. Alexander Kuksa, commercial director of the Bigpicture.Ru portal and expert of the ES IRI, spoke about it. His publication exists mainly due to native advertising.

By publishing such content, Bigpicture tells readers that it is advertising. But interesting content is read regardless of whether it has such a mark, Kuksa says.

Main_kuksa
Alexander
Kuksa
Commercial Director Bigpicture.Ru
"The most popular longread on our site has collected more than half a million views. This is advertising, but we have learned to design it in such a way that they would be shared, liked, and distributed on social networks.
<p>Having learned to work with content correctly, we began to partner with real businesses at the request of the market and began to launch advertising for the opportunity to influence the actions of businesses from within"