Creative social concepts, interaction with your target group and fast viral reach of your message requires an active, present and visible target group. This is often much more the case in a B2C environment than in the B2B environment. Nevertheless, business contacts are certainly not averse to becoming your ambassador. You just have to give them a little push in the right direction. LinkedIn recommendations for products and services can be that push.
media landscape, you know that in the Netherlands LinkedIn has a seemingly unassailable position when it comes to business networking. Recently Martine Meijburg wrote an extensive article here on Frankwatching about the many possibilities of LinkedIn. I would like to highlight one functionality in particular.
Ambassadors
As a company, you have two important ambassador groups: your employees guatemala mobile phone number list and your customers. Thanks to social media, both groups are more inclined than ever to let the world know that they are dissatisfied with a product or service, or very satisfied. Customers are much more outspoken in the consumer field than in a B2B environment. However, that does not mean that this group does not want to speak out about an experience with a product or service. However, that does not happen automatically; it does require a pull approach.