What is effectiveness?

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Effectiveness is the ability of an organization to do the right things to achieve the desired results. When pursuing effectiveness:

Establish clear goals that will guide decision making throughout the project
Prioritize tasks that will contribute to achieving the goals you have set.
It focuses on creating value by prioritizing important work over urgent work, driving long-term strategic objectives.
View the big picture of business value, customer experience, innovation and shareholder value
Key differences between efficiency and effectiveness
Simply put, efficiency is doing things right or correctly. Effectiveness is doing things well. How does this work in the real world? Let's find out.

Focus on resources over results
Efficiency focuses on maximizing resources. It is about getting the maximum output from each unit of input.

For example, if we bake a cake, we will be efficient if we use every grain of sugar or every drop of butter in the final product.

Effectiveness focuses on producing the desired results. It is about improving the quality laos whatsapp number data and usefulness of the product.

For example, in the interest of efficiency, I would replace sugar with stevia to cater to a broader set of customers with dietary concerns, even though it is expensive.

Short term vs. long term
Efficiency is often focused on short-term results. Its goal is to optimize every small aspect/part of the process to eliminate waste. An efficient sales team can spend every minute of their day making calls to be efficient.

Effectiveness focuses on long-term results. Its goal is to improve customer impact to maximize value. An effective sales team must research, customize their pitch, and call the right kind of prospects.

Granular vs. big picture
Effectiveness is all about granular details. It's about every grain of sugar and every drop of butter. Typically, companies focus on improving the efficiency of smaller units of an organization, such as an individual or a team.

Effectiveness is all about the bigger picture – increasing the impact of the whole. To measure effectiveness, companies focus on customer needs, value, sustainability, and competitive advantage. Here, organizations would focus on making sure all the moving parts fit together well.