Pros and cons of sending messages in messengers

[tmonower111]

There are several ways to send messages. One of them is sending to users of messengers (Viber, WhatsApp). How does this method differ from the standard SMS sending to phone numbers? How to choose which mailing is right for your business ? Read our article, in which we compare the use of two options.

SMS mailing and messenger mailing have many similarities:

are used in various areas of business;
Instead of the sender's number, you can indicate the name of the company/brand;
the number of characters in a message is unlimited;
API integration.
Despite this, sending messages in Viber and WhatsApp has a number of differences.

Advantages Flaws
The ability to add a picture to the text of a message - a correctly selected picture affects the increase in conversion Sending to messengers is only possible if your clients use messengers

. Here, everything depends on the target audience. According to 2016 statistics, almost 60 percent of Viber users in Russia are under 35 years old. Most of the audience (almost 55 percent) are women.
For example, if you run an online clothing store for cambodia b2b leads young people, then you can confidently say that your clients have a Viber account.
Get Feedback from Customers - Customers write to you if they have questions Recipients' attitude to mailings

Spam surrounds us everywhere: in e-mail, in social networks, on websites. Therefore, most users treat any mailing as spam. In this regard, manager developers receive a large number of complaints. The number of blocked spam numbers increases. Therefore, before launching a mailing, determine how your customer base will react
Get detailed statistics - in Viber and WhatsApp you can see who read the message, who unsubscribed
Recognizability - messages are no longer impersonal - customers see your logo, company information in your profile
The image is saved in the client's phone memory
Legality - mailings do not require the consent of subscribers
Location independence - potential customers can be located anywhere in the world, this will not affect the mailing
Advertisement - the message contains a link to a website/social network
Cheaper than SMS to phone
Conclusions
SMS mailing is a standard and effective way to attract new clients.

In addition, there is an equally successful method - sending messages to messengers. By the way, many well-known companies such as Tele2, Tinkoff Bank, Alfa-Bank and Qiwi use this method , which once again confirms the effectiveness of the mailing.

Use this method if:

you have a subscriber base - people who have agreed to receive information from you;
Your customer base is mostly under 35 years old.
The most effective way is to send a mailing to messengers, and then an SMS mailing to those who do not have Viber or Whatsapp. Thus, the base coverage is 100%, and the price is 20% cheaper.