By Dalí Veliz
Marketing4eCommerce Editor
GGoogle has decided to expand the information on its search results to encourage trust in the results . Credibility on the internet has always been an issue: with millions of people publishing information, it is sometimes difficult to discern what is true. This is something that has always been present and as the digital world advances it seems to do so in the same way, take as an example the rise of fake news or deepfakes.
As a result, many people have begun to be more cautious and to view websites with some suspicion. To combat this situation and regain user trust, The Trust Project was born , an initiative of large digital companies and news media that collaborate to end misinformation.
The strength of this project lies in its trust indicators , which iceland business email database seek to expand information about the creator and the medium where content is published. In this way, by implementing a culture of transparency, people can be sure that what they are reading has been duly verified.
Many technology companies have joined this project and adopted its indicators, including Google and Facebook . The social network has been revealing information about its operation in order to connect with its users, and Google has not been left behind.