Navigating Consumer Consent Laws in Telemarketing

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Recently, I’ve been the victim of a cold email that made me follow a six-step process to unsubscribe. And I am pretty sure you have similar stories to tell. However, done right, cold emails can be a useful marketing technique for generating new sales. A well crafted cold email can help companies introduce themselves to potential new customers and drive traffic to their websites. But how do consumers feel about cold emails, and is generic, poorly written email copy leaving them consigned to the junk folder? Here, we’ll discuss how effective cold emails are as a marketing strategy, and whether they still work in today’s climate of spam overload.

We surveyed , people to find out taiwan telemarketing list what consumers think of cold emails, whether they trust them, and how they interact with them. Key statistics People surveyed receive an average of cold emails each week, which would amount to over a full year. of people said they receive more than cold emails per week. Average open rates for cold emails are between and , while average response rates are between and .

Cold emails with personalized subject lines are more likely to be opened compared to generalized ones. The best time to send a cold email is between AM and AM on Monday, where cold emails get an average reply rate of . Around half of consumers say they usually do not engage with cold emails, with saying they delete them straight away, and saying they mark them as junk. The biggest factors that would make a consumer engage more with a cold email are promotional offers , company familiarity , and intriguing subject lines .