The purchase decision is important

[arafatenzo]

“When considering a purchase, consumers want to make the right decision and avoid risk. And source O is often considered the most useful source. In some cases (as many consumers know from their own experience), information from source O may be as biased as information from M, but for a large proportion of consumers, information from source O will still be more trustworthy” (Itamar Simonson, Emanuel Rosen, Absolute Value , 2014, p. 117).

It is not surprising that consumers distrust marketers’ claims . It is not that marketers are dishonest, but that it is obvious what they are after. For example, when buying a new mobile phone, you are influenced by your previous attitudes, habits and pre-stored information (P), your friends, reviewers and experts (O), and the marketers offering the mobile phones (M).

Tip for you! TOP 5+ best marketing strategies for small businesses
“We’ve entered the era of preference tajikistan email list marketing . People won’t buy from you until you’ve built a relationship with them and shown them why they should choose you. They have access to a lot of information, much of it contradictory, so they rarely accept anything without thinking. You can claim that your service is the best, but a potential customer can easily access your competition, your customer reviews, and other information from third-party sources.”
John Miller, president and founder of Scribewise (Source: Yoram (Jerry) Wind, Catharine Findiesen Hays, Beyond Advertising: Creating Value Through All Customer Touchpoints , Wiley, 2016, p. 87f.)

It is equally important to maintain relationships with existing customers ; this can be done, for example, through a CRM system, as we did with our client Vaillant GROUP.