How to eliminate cannibalization

[jakariabd@]

There are two ways to solve the problem of internal competition: combine pages or, conversely, separate them more significantly in terms of content and optimization, so that the algorithms understand that they respond to different user search queries.

Merge pages
We select the most important page and supplement it with content from a less important one. This way we create a more powerful landing page that better satisfies the user's request and has a higher chance netherlands phone number material of successful ranking. We delete less important pages. But if they have traffic and links, we leave them and set up redirects to redirect visitors.

Separate pages
This method is suitable if both pages are important and bring good traffic. We select the target one, increase the occurrences on it, add additional relevant content, for example, a video. And we optimize the other page for a lower-frequency request. For example, we have two pages: “Facial skin care” and “How to care for facial skin”. We select the first one as the target for the high-frequency request “facial skin care”, and we optimize the second one for a more specific request “how to care for facial skin in winter”. How to optimize content with your own hands using PromoPult tools, we wrote here .