Eindhoven Airport recently launched a VIP program especially for Facebook fans, the first airport in the world. For the VIP fan, there is a free parking spot in front of the door, a free meal, personal guidance and you can skip the line at security. I felt Eli Lejeune , Marketing Manager of Eindhoven Airport, to the tooth about this special initiative.
Is the VIP program a nice marketing stunt or is it a long-term initiative? “As an airport, uruguay mobile phone number list it can be difficult to influence the consumer's choice. After all, the consumer buys the 'product' (in this case a flight) from airlines or via travel agencies or a booking site. In order to ensure that you are top-of-mind as an airport during the decision-making process, you need to be distinctive in my opinion. With that in mind and our increasing focus on optimizing the 'customer journey', this VIP program has grown into a long-term initiative.”
How exactly does the Facebook VIP program work?