Now that you have a better understanding of what paid media is all about, it’s time to look at the main reasons to invest in these actions. Stay tuned!
Flexible investments
No, paid media doesn’t have to be expensive. In fact, these actions can be thought of and designed according to the reality of the business .
With Google Ads and Facebook Ads, for example, you germany phone number resource can reach a lot of people for a relatively low cost. How? It all depends on your segmentation, so focus very carefully on the target audience of your campaigns.
Plus, you can set the amount you want. Look at this great news!
Variable formats
In addition to being a flexible investment, you also have countless format options to promote your brand with paid media. Whether it's with an ad on Google or a banner on a website accessed by your audience.
For example, in Google Ads, there are advertising options in:
text;
video;
graphic;
responsive format.
Facebook Ads offers the following formats:
video;
image;
carousel;
instant experience;
and much more.
Since we're talking about Facebook, how about learning more about Facebook Business?
Fast results
One of the main advantages of paid media is that the results are relatively quick . In other words, from the moment you put the ad on air, it is already appearing to the public and generating traffic.
What is this for? Well, it can be useful if you are launching a website or need to make a new product popular in a short period of time, for example.
It's as if you took a "shortcut" with paid media to promote your business, making it stand out from the competition in a short time. In addition, you don't depend solely on authority and organic traffic to achieve visibility .
Measurable results
Paid media is responsible for providing accurate data about your audience and results, did you know that? This way, you have a fully measurable and customizable strategy.