That said, Facebook claims that most users will be reluctant to accept data tracking, which will create a barrier to advertising by not allowing the collection of user data that would allow specific content to be shown to each person based on their interactions and taste history. Also, by not being able to track consumer navigation across different applications, much of the information needed for campaigns to efficiently reach their target audience will be lost.
This, of course, translates into a loss and a heavy blow for Facebook, whose main source of income is the advertising business. In addition, according to them, it will put a barrier for small companies that use this type of strategy to achieve a greater reach for their campaigns. A reach that would otherwise be more difficult to achieve in an overcrowded and highly competitive digital environment.
Despite its media war, Facebook doesn't seem to have made any difference in Apple's update, which has just been released. However, it plans to continue fighting it by putting its own permission request ecuador business email database before iOS's . In it, it offers a brief overview of how data tracking will be used, highlighting support for small businesses, as well as maintaining the social network's free status and displaying personalized content.
With this action, Facebook intends to reduce the number of users who refuse to accept data tracking by its applications, offering a direct and friendly approach that will increase people's confidence in the proper use and protection of their information. Even so, the company has released a statement from its marketing department where it anticipates the situation to come in the days following the iOS 14.5 update.
According to Facebook, a gradual adoption of this initiative is expected, given a continuous update "in the coming weeks" by users. All users with this operating system will be omitted until they allow tracking, in accordance with Apple's policy. Likewise, new advertiser experiences and measurement protocols are expected to be incorporated immediately into Facebook application campaigns, as explained below.