Customer Day: 8 tips to sell more!

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Want to know how to take advantage of Customer Day to boost sales? Using this special date, which falls on September 15, to win new customers is an excellent business strategy . Therefore, it is worth learning a little more about the day and how it can be used to your advantage.

Finding alternatives to attract customers and keep your store moving is important to create sales peaks throughout the year. This way, you can rotate your inventory, avoid products getting stuck on the shelves and even earn extra income.

With that in mind, we have selected some actions that you can take to honor your client on this special date and still make some good money. Come read!

1. Prepare your store
The first step to boosting your sales is to prepare your store to receive customers, as well as organizing your inventory to meet the increased demand expected during this period.

Such care makes consumers aware of your attention to czech republic mobile phone number the shopping experience and creates a greater feeling of appreciation on the part of the public.

Therefore, it is worth investing in creative decoration, exclusive promotions for the season and other resources in honor of Customer Day . This type of preparation should be done in advance, so that your audience understands and prepares for this date.

A good idea is to create a sense of anticipation among the public through social media and other communication channels that you have available. This way, you can announce some offers and get consumers excited about the event.

2. Keep your focus online
Strengthening your e-commerce or your store on a marketplace is always a good idea on any celebratory date — but the need to invest online is increasingly greater.

That’s because even though businesses have reopened after the peak of the coronavirus pandemic, many customers still don’t feel comfortable leaving their homes and going into a store. So not offering the option to buy online could mean leaving money on the table at this time.

The most important thing is to offer your customer a good shopping experience. Ensure the stability of your website to avoid any problems on the date. This is especially true if you run promotions , because in this case, the tendency is for more people to access the website.

Other points to consider when considering the customer experience in e-commerce are shipping and delivery times. There is no point in offering discounts on your products if the shipping costs are too high. A long delivery time can also make consumers give up on the purchase.

Taking advantage of the date, you can even offer free shipping to existing customers or first-time buyers. Before doing so, however, it is essential to carry out financial planning to understand whether this type of action is sustainable for your business.

3. Think about customer satisfaction
What is the level of satisfaction of your customers ? This aspect should be one of the most important to guide the strategies of any company.

Customer satisfaction is a barometer to understand whether you are on the right track. Therefore, try to listen to your customers and learn from them to find out what can be improved in your products and services.

This will help you better understand the consumer journey and which aspects need to be optimized to provide a smoother experience. If you don’t yet measure customer satisfaction, take this opportunity to start doing so and arrive on Customer Day knowing what needs to be done to improve this index.

One way to do this is through NPS, a metric based on a question you ask your customer: “On a scale of 0 to 10, how likely are you to recommend our company to someone you know?” By using this indicator, you can gain more clarity about what the consumer thinks of your company and take action to improve results.

4. Create a tribute to customers
The goal of Customer Day is to honor your customers and show them how important they are to your business. So, don’t just think about selling on this date. For each marketing action, think about whether it makes sense for your consumer. Don’t bombard customers with lots of emails promoting your business. Look at your company from the consumer’s perspective.

One idea to pay tribute to your customers on this day is to make a video dedicated to your customers or invite some of them to a live broadcast, for example. The customer should always be the center of your business and, on their day, they need to be more prominent than ever.

Another simple but effective way to honor your customers is to give gifts to those who are most loyal. Send them a basket with their favorite products, along with a handwritten card. This personalizes and humanizes your service, making the customer feel truly special to your company.

Here, you can even seek partnerships with other brands to pay even greater tribute. This way, you can also reach a wider audience, attracting potential new consumers to your business.

5. Take specific actions for the target audience
Do you know who your target audience is? For marketing and sales actions , knowing your customers is essential to achieve good results and not waste money . Therefore, it is worth investing in actions that help you understand who your persona is.

Additionally, use special dates to survey your current customers and ask them what they would like on their day. Give them some options that are feasible within the reality of your business.

If your business is a bakery, for example, it's worth telling your customers that you're thinking of creating a special cake for the occasion. Then, ask them which flavor they like the most. To make the process easier, create a poll using Instagram stories , giving them a few options. The one with the most votes wins.

Then, you can promote the cake by saying something like “you asked for it, we made it,” showing customers that they are heard and can trust your company. Adopt this type of approach to engage your customers and improve your service or product based on their feedback.

6. Create personalized offers
Investing in personalization is a tip that can help you sell more on Customer Day. However, to do so, it is important to keep in mind who your store's consumers are and what they want — or what pain points they have.

In this sense, a good tip is to use the data collected throughout the relationship to understand what offers you can make to close more sales.

For example, a good alternative is to identify products that complement those that consumers are buying and offer them. This way, you offer an even more complete purchasing journey, increase satisfaction and, at the same time, generate more revenue for your business.

Furthermore, an important tip is to be careful with the information you use, so as not to violate the LGPD and also to provide security to customers. This way, your offers tend to be a success and do not harm the company and consumers.

7. Run giveaways
Using raffles to attract new buyers to your products can be a great way to optimize business results. And why not use Customer Day as the theme for this type of event?

For example, you can promote the giveaway on social media. Create rules so that anyone who wants to participate in the event has to like your page, tag the business in their stories and share the giveaway image.

This way, everyone who follows each of the individuals who participate in the draw will get to know your establishment. To get even better results, prepare everything with great care, have pages with relevant and attractive content that generates value for those who visit.

This way, new individuals who see the post and get in touch with your brand because of the Customer Day giveaway may end up becoming loyal customers. This way, you expand your business and achieve increasing profitability.

8. Invest in good service
There is no point in investing in various actions to attract customers to your establishment on this date if your service is poor. People tend to value good support and buy more if they are well received.

Therefore, it is worth training your team so that they are prepared for the increase in demand caused by the actions you have adopted. In addition, take care with inventory management, so that no products are missing. Another interesting point is to invest in solutions that facilitate the consumer's purchasing journey.

For example, if the business has few payment methods , it is important to invest in ways to diversify to suit all tastes, as some customers prefer to pay by PIX, others by credit card, and so on. Therefore, it is worth looking for good tools and making them available in the business.

Did you see how important these tips are to prepare for Customer Day? By putting these ideas into practice, you can create a unique experience for your audience, increase the average ticket for each purchase and even increase your business's sales.