2. Use storytelling to engage employees.

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1. Personalize the onboarding process.
internal marketing strategies; quote from Tetiana Hnatiuk, head of HR at Skylum; It's important to set the right tone from day one. We try to personalize our onboarding practices for each role and introduce our new hires to our values, products, and culture early on.

Each new hire has a different learning style and set of responsibilities, so make sure your onboarding process reflects that.

As Hnatiuk notes, promoting your mission and culture code during onboarding is also a great way to get employee buy-in from the start.

As an incoming marketer at HubSpot, I completed a general get-to-know-the-company onboarding track and a team-specific blog and marketing onboarding track. The format was a mix of videos, live sessions, and independent research.

It was comprehensive, engaging, and just what colombia phone number material I needed to feel invested as a new employee.

internal marketing strategies; quote from Spencer Romenco, chief growth strategist at Growth Spurt; Sharing stories about the company's journey, overcoming challenges, or highlighting individual contributions helps employees see themselves as part of something bigger.

Employees want to understand their role in your brand’s story as you progress through each chapter together.

Sounds corny, I know. But I’ve left jobs in the past because I didn’t feel like I was actually contributing to the end goal.

I couldn’t understand why the work I was doing was worth it (and nobody was telling me why, either), so I disengaged.

Building your brand’s story into your internal marketing strategy and reminding employees what you’re working toward builds transparency and trust.

Speaking of …