Do you have any questions about what a briefing is? Find out everything here!

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One of the most complex issues in the business world is communication and the lack of alignment in projects and objectives. This is exactly why briefing is considered one of the best solutions for planning areas such as marketing, advertising or administration of your company.

The term refers to the act of giving objective information and instructions about a mission or task. Therefore, whenever you need to align a project with your team or even a promotion strategy in your business, the ideal is to do a briefing.

Still have questions? Don't worry! In this article, we will explain what a briefing is, how it can help your company become more efficient, and how to prepare and use this document.

After all, what is it?
In free translation, the term briefing means “summary” and refers to a set of summarized information about actions and strategies, informed to a group of people for carrying out a task. For this reason, it is considered an essential element of planning.

Briefing has always been part of any type of turkey mobile phone number work environment, although not always under that name. In advertising agencies, it is called PIT, which stands for “Internal Work Request”. When done well, it is the best way to start a project and achieve success.

What is the importance and benefits of the briefing for the company?
The briefing is very important for business, as it serves as a compass that directs the paths you should follow. This is because being able to count on quality information in a brief script is essential not only for creating the actions to be developed, but mainly for achieving the results.

The briefing provides several benefits for any type of business, because as we have already mentioned, it is a summary of your general planning that serves as a guide. Below, see how it can improve the efficiency of your company.

Organize your ideas
We often know what we want, but in a disorganized way, without a vision of what might be most important and how to achieve a certain objective. While you create a briefing, your ideas are organized and this is essential for carrying out a project in an orderly, objective and efficient manner.

Inspires for new actions
When you create the document, you will notice things that you were not able to see before. This is because the projection and gathering of ideas allows for a broader view of the business and shows new points that can be explored. In addition, one idea leads to another, and with this you can develop other related projects.

Helps plan and generates efficiency
With the briefing, it is possible to plan all aspects involved in a project and thus avoid hasty and unfounded actions. This allows all actions to be carried out safely and efficiently, following a pre-defined step-by-step process.

In which situations can the briefing be used?
The briefing can be used for a variety of situations, regardless of the segment or profession. This is because it is a basic document for presenting any type of business or specific action. Therefore, it can be used for:

promote the business on social media;
optimize customer experience ;
define promotions;
online sales;
guide marketing campaigns;
establish means of relationship with customers , among others.
How to prepare a briefing?
The briefing is the description of a roadmap to be followed. As an example, we can imagine a promotion in your clothing store. For this strategy, you intend to use images to post on the internet — that's where the process begins. See the step-by-step guide:

Define the project objective
Starting something without first defining a goal can lead you to take actions that are harmful or unsuitable for the desired results. Therefore, before starting any project or making any decision, you need to have a goal. To do this, ask yourself why you are doing this and where you want to go.

To set goals and achieve good results, make a checklist of objectives in order of importance to define priorities. This way, you will be able to make it easier for everyone to work with more focus and alignment.