Understand the LGPD and protect your customers' data!

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Do you already know what LGPD is, the new General Data Protection Law? According to a survey conducted by Akamai Technologies , 64% of companies have not yet implemented the changes determined by LGPD. Is this your case?

If your business works with customers' personal information, you need to understand the subject!

The law was created with the aim of protecting consumers' privacy and data, regulating the processing of this information by companies.

In today’s post, we’ll explain what LGPD is, what the pillars of this new law are, and how it affects your company. Come read!

What is LGPD?
LGPD is law no. 13,709/18, which came into effect in Brazil in September 2020 and aims to establish some standards for data processing by companies. The law concerns customers' personal data, such as name, telephone number, age and CPF. So, if you work with this type of information, you need to be aware of the new guidelines.

To better understand how the new law works, check out the main pillars of the LGPD below!

What are the pillars of the LGPD?
Now that you know what the sweden mobile phone number new law is about, check out two important pillars of the LGPD!

Transparency

Transparency in the relationship between companies and customers is one of the pillars of the new law. Therefore, companies need to maintain clarity in the explanations they offer to consumers.

Privacy

By establishing data protection as one of its guidelines, the LGPD aims to ensure the privacy and freedom of customers. Therefore, companies must commit to not misusing customer information.

But, in practice, what new things does LGPD bring to your business? That’s what we’ll see next!

What changes for small businesses?
The LGPD must be incorporated by all companies that use their consumers’ data. But what should small businesses do to implement the new guidelines? We have put together some tips to help you adapt to the new legislation!

Transparency

With the LGPD, companies can only use customer data if they respect the law, that is, if they respect the principle of transparency and comply with the guidelines that regulate the processing of consumer data.

So, every time you ask a customer for any personal information , you need to make it very clear to them what purpose it will be used for.

One way to ensure this transparency is to create a space on your website explaining in detail how data will be processed and what measures are in place to protect it. The law requires that these explanations be very clear and accessible to your consumers.

Restricted access

Another important point is that not everyone in the company can have access to customer information. Only those who will use the data in some way can access it. This restriction must be guaranteed by your business.

Secure storage and accountability

Furthermore, customer data becomes your company's responsibility. Therefore, it is necessary to ensure secure storage for this information.

You need to be extra careful with this data. Therefore, it is worth considering whether your company really needs all the information it requests from customers or whether not all of it is necessary for your processes. After all, the more data you collect, the more careful you need to be with it and the greater your company's responsibility.

So, did you already know about LGPD? To learn more about the subject, check out our Cafézinho video: How to adapt to the data protection law?

Main learnings from the post:
In Brazil, the LGPD, or General Data Protection Law, came into force in September 2020. The main objective of the new legislation is to regulate the processing of customers' personal data (such as name, telephone number and CPF) by companies.
Two of the main pillars of the LGPD are transparency and privacy. Companies need to ensure a transparent relationship with their customers, providing clarity in the information provided to them about the data collected. This is intended to ensure the privacy and freedom of these consumers, so companies must commit to not misusing their customers' personal information.
But what new things does the LGPD bring to small businesses? In practice, every time you ask for personal data from a customer, you need to inform the reasons for collecting the information. One tip is to reserve a space on your website with the correct explanation, which should be very clear, to avoid misinterpretation. In addition, the law determines that not everyone in the company can access consumer data, only the people who will actually use this information. Finally, since data becomes the responsibility of your business, you must ensure that it is stored securely. It is also worth considering whether all the information you ask your customer today is really necessary for your processes, since the greater the amount of data collected, the greater your responsibility.