Is the walk from check-in to the first touchpoint unrealistically long?

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2. Curate comfort.
It’s truly incredible how much music can impact how you feel when you walk into a room. Walk into a room of silence and it’s somewhat awkward — walk into a room of upbeat music, and your shoulders start to move.

One of the reasons I love Delta Airlines is their commitment to comfort. You walk onto the plane and soft music is playing, and you walk past a Delta flight attendant and a smile is on their face.

Even the pilot comes out to smile at passengers and let them know they’re in great hands. Delta knows that when their customers are comfortable, they are happy and they go the extra mile to ensure that comfort is at the forefront of the consumer experience.

Think of Delta as you build out your next experience. How can you infuse comfort at ever touchpoint of your event?

From the playlist to dedicating a corner of the room china phone number material to allow attendees to decompress and return to social interactions feeling refreshed — there are so many ways to prioritize a comfortable atmosphere.

This consideration not only improves the experience for introverts, but also contributes to a more inclusive atmosphere overall.

3. The details are the headlines.
The success of your event hinges on careful consideration. Every step of the event should take the guest's journey into account.


Is there a clear movement journey or does the guestflow set itself up for congestion?

Is one bar enough for the amount of attendees you’re expecting?

To consider these details, I always recommend creating a consumer journey map (but with three key stakeholders in-mind):