Pardot has continued to evolve in one direction: becoming an essential component of the Salesforce platform

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Pardot
Since its acquisition by Salesforce in 2013 ,

Pardot focuses primarily on marketing automation and is a great addition to an existing CRM system, but it is not, nor is it intended to be, an all-in-one solution like HubSpot.
Businesses looking to connect their existing software with a marketing automation antigua barbuda email list system will find Pardot to be a great fit.



HubSpot and Pardot


Strengths of these platforms
HubSpot
HubSpot is a very intuitive and easy-to-use marketing platform. The software offers a wide range of tools for creating and managing content such as emails, landing pages, Call-To-Action (CTAs), and forms.

HubSpot also makes social media posting and social monitoring an extremely user-friendly experience.

Other strengths of HubSpot include:

an easy-to-use lead scoring tool;

tool for creating lists, workflows and reports.

Reports can provide a very clear picture of how your marketing strategy is performing, highlighting what is working and what needs more attention.

HubSpot Strengths: