“Our flagship developer product, Facebook Login , enables billions of global Facebook users to easily log in to thousands of apps and websites. We built this product 12 years ago, and it’s amazing to see how convenient it is for users around the world.” This is how the social network began the presentation of Messenger Login Connect, a new feature that allows users to communicate with businesses through the Facebook platform. The aim is to enable companies to cultivate better relationships with their customers and more personalized interaction through the Messenger platform.
To illustrate the impact of this new feature, the company explained how ticketing platform eTicket uses Login Connect to send event reminders and automate customer service queries on Messenger. During cameroon business email database the testing phase, eTicket observed that more than 85% of its users agreed to receive information from the company on Messenger and that 60% of all customer service queries are automatically answered by its Messenger bot. In addition, 22% of customers use the Messenger thread created by Login Connect to continue contacting the company.
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The social network claims that more than 70% of users who activated Login Connect as a test have used this function. It is currently still in beta version, but will be available to all companies in the coming months.