What will digital content look like in 2025?

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A video recap (seen above)
A dedicated landing page detailing the trends
An interactive tool that lets people dive into the trends in their specific area
Why is this great digital content?:

It’s interactive and can offer personalized insight.
It showcases Google’s offering and data only it has access to. This, in turn, highlights just how vast and impactful Google is.
It makes the buying process easier for new customers.
It shares information that is of interest to its users and the greater public, giving it wide appeal and shareability.

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Clearly, digital content is a wide umbrella, and it's constantly evolving. So, what will it look like in 2025? Here’s what three industry experts predict.

More Focus on Personalization
digital content prediction from ross simmonds

“...I believe the biggest shift is going to happen bolivia phone number material through personalized content that is tailored to the consumer,” shared founder & CEO of Foundation Ross Simmonds.

While Simmonds maintains video, which will continue to be one of the most valuable assets a brand can invest in, and blog content will still be the most important part of an SEO strategy, personalization is poised to be a key differentiating factor.

“Brands are now able to use AI and code to create content experiences for their audience that are tailored to their needs and their own personal attributes, challenges, goals, and worldviews."