The marketing is too aggressive

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Begin leveraging emerging automation in 2024 to double digital marketing productivity. Allocate regained hours into elevating testing, reporting, and overall business performance.

Strategy 3: Personalise Landing Pages
Generic, static landing pages repel high-quality leads, while relevant pages get their attention. Consider personalizing landing page content and offers through dynamic elements tailored to each visitor.

For example, use data points like company, industry, past site activity, and even current weather conditions within copy and imagery. This level of tailored relevance feels like a personalized sales experience at every touch.

Best practices include:

Prioritizing mobile responsiveness
Limiting form fields
Highlighting unique value propositions
Featuring peer reviews and social proof
Sending triggered emails post-visit
Studies show that personalised landing pages can lift conversion rates substantially compared to one-size-fits-all pages. They also help convey value faster during brief prospect visits.

Evaluate tools this year to unlock personalisation at scale without added workload. Let platforms build 360-degree visitor profiles and map those insights to the pages and offers most likely to motivate action.

Strategy 4: Expand into New PPC Platforms
Beyond stalwarts like Google and Meta, new paid search platforms belize cell phone number database gain influence offering expansive targeting opportunities in 2024. Consider diversifying efforts into other PPC channels where competition remains sparse.

For example, explore search and native ad capabilities on Bing to connect with untapped segments in the Microsoft ecosystem. Or create Snap Ads leveraging Snapchat’s immersive formats to capture leads among younger demographics.

Venturing into fresh PPC spheres provides invaluable first-mover advantages before the masses catch on. Test resonance without pressures from rivals on these platforms.

Monitor other developing search partners available through tools like Microsoft Advertising. Choose PPC channels aligned with target customer search habits and demo trends. Diversity maximises exposure while mitigating reliance on saturated channels.