Content Marketing: 7 Key Ingredients for Viral Content

[jrineakter]

The chance that the content you have created with great care will reach your target group is getting smaller and smaller. Because that 'content mountain' continues to grow unabated. Enough challenges in the field of content marketing. What is the secret of content that goes 'viral', and therefore reaches many people? And should you always want that?


Finding a 'free space' in the content jungle
Content marketing is no longer a buzzword, almost every organization wants to get started with it. We write, blog, vlog and post away. In fact: “Everyone thinks that content marketing is easy”, says storytelling guru CC Chaplin during the Content Marketing & Web Editing Congress . Well, I don't really have that impression. During the congress it becomes clear that companies are still looking for a way, the right form and the most suitable channel to manage all content properly. Measuring effectiveness also remains a difficult point, yet a means to generate enthusiasm for content marketing within the organization.

According to Kristina Halvorson of content marketing company Brain Traffic, effective content stands or falls with a strategy. And when determining that strategy, you ask peru telegram number list yourself a number of questions. Who are your customers? What do they expect, what do they encounter in daily life? And then it is useful if you know how to find a ' free space ': a hole in the 'content jungle' where something can still be found.

7 Ingredients for Viral Content
Peter Minkjan , founder of Likeconomics, knows how to find those 'free spaces' : the Facebook posts he makes for clients like RTL and Voetbal Inside regularly go 'viral'. He describes viral content as: content that is shared and liked the most.

What is behind this, viral content? Is there a fixed recipe for a post that goes around the world? Peter found at least the seven most important ingredients, which I would like to share with you. I will also give you a number of writing and language tips from Christine Liebrecht (Dutch language and communication scientist) that you can use to make your content even stronger.

1. Emotion
Not only Minkjan, but also the other speakers mention it: if you succeed in touching the reader or viewer with your content, it will be shared more often. Chapman: “ You want to create an emotional response ”. And then preferably positive: sad messages are usually shared a lot less, unless there is a positive twist at the end. On the other side of the spectrum are sexually tinted posts, which are clicked on a lot, but hardly shared.

If a story stirs an emotion, then it drives sharing – Dao Nguyen, Buzzfeed

Emotion & wonder
Wonder and emotion are emotions that you can 'touch' well with images. I think that the municipality of Amersfoort does that beautifully on its Facebook page , which includes appealing photos and videos of the city. It makes Amersfoorters proud of their city and is a trigger for people who want to go out for a day or weekend.