By Dalí Veliz
Marketing4eCommerce Editor
ANDEmail marketing remains one of the main tools used by companies for their digital marketing campaigns. For this reason, the email marketing platform Acrelia has prepared a report on the status of this tool in the Spanish digital marketing landscape.
More than 200 companies from 15 different sectors participated in the report. Although most companies have fewer than 50 employees, others have more than 250, which provides different perspectives for the study. Let us analyse their main findings.
A way to attract sales with monthly shipments
The main objective of email marketing campaigns in pakistan business email database Spain is to achieve sales, with 71% of the responses from the participants. In fact, 27% chose it as a single answer, although the question had a multiple-answer option. The second most mentioned objective is lead nurturing (42%), followed by 40% who say it is engagement . Curiously, the objective of capturing web traffic is left out of the podium (38%).
42% of companies send offers to their contact lists. More than half, 57%, are looking for openings and clicks, and 80% of them consider segmentation to be important for email marketing to work. 47.1% send more personalized content, although 73% already use subscribers' interests as a criterion.
As for the frequency of sending, the most common response is 2 or 3 per month (32%). Lidia Castillejo, business development manager at Acrelia, explains that “this allows a monthly newsletter to be well combined with specific promotional campaigns” . The second highest percentage, 20%, sends a monthly newsletter.