In my own work, I find it important to approach the training of employees in the field of social media in phases, whereby the level of the employees must first be brought up to standard before further in-depth training can be achieved.
1. General social media training
Within an organization, there can be major differences in basic knowledge. Therefore, do not make the general social media training mandatory. Use these sessions to touch on the real basic principles of social media. This gives employees who are starting from scratch the opportunity to learn more. In these trainings, you discuss what social media is, why it is becoming increasingly important, which developments underlie this, which platforms there are and why we should be concerned about this phenomenon.
After the general sessions, provide a more in-depth look. When determining france mobile phone number list the training content, take into account any brands or divisions that differ greatly from each other. You can think of zooming in on business networks such as LinkedIn in a B2B environment, specific industry-related forums or social media channels, the role of Pinterest in web shops and location-based social applications for retail chains. Also set aside a portion of the sessions to explain the company policy for social media .
3. In-depth focus on the function/department
Functions and departments have different priorities and a different focus. Contact with customers, suppliers, partners, press and applicants, the target groups alone vary greatly. Trainings to deepen functions and departments are necessary to be able to use and utilise social media in the right way. In addition, the focus can be on the individual: how can you personally ensure that social media changes your work and functioning in a positive way?