This new feature adds an extra level of exclusivity on Twitter that will create a feeling of complicity that could become a key incentive for creators to form a closer community on the social network. According to Twitter, Superfollow content creators should focus on 4 basic principles :
Fun : Let creators start their day with passion, let them be happy with what they do, even if it is their source of income.
Proximity : Once they have been discovered, many creators seek a closer relationship with their fans, more intimate and with mutual engagement.
Fame : Some will want as big an audience as possible, which is easier said than done. They know that what's trending today won't be trending tomorrow so they'll need to do whatever they can to keep their fans coming back for more every day.
Funding : Many creators see money as an end, a way to focus on their full-time career. Opportunities to earn income can focus them on how they prioritize platforms.
At launch, Superfollow is limited to a small group of jordan business email database creators who must meet the following criteria :
Profiles must have 10,000 followers or more.
The creator must be at least 18 years old.
Additionally, you must have tweeted at least 25 times in the past 30 days.
The account must be at least 3 months old.
For now, Superfollow is available to users in the United States and Canada, though it is expected to expand globally soon.
Each applicant will need to follow Twitter's policies , which will disqualify accounts that have had suspensions in the past. If the account qualifies, they will soon be able to earn through Superfollow, and for those who are not yet invited, they can sign up for the waiting list.
Superfollow could fulfill the dream of many Twitter influencers: getting paid for something they already do and are happy to do anyway. However, Superfollow could be more challenging than many suspect, as sharing special paid content will require specific planning and strategy to ensure you offer the most value to your paying customers, not to mention that it also remains to be seen how many users will actually have (and maintain) a long-term subscription.