In the previous infographic from Voltier Digital , the most notable differences between Inbound Marketing and Outbound Marketing are explained . While in the former, the communication channel is two-way (client and Marketer ), that is, there is a communication where companies tell us what we do and clients tell us what they need. However, in traditional Marketing, it is only the Marketer who communicates. Another difference that appears is that the purpose of Inbound Marketing is to sell quality buy azerbaijan whatsapp number database and seeks to educate and entertain, as opposed to Outbound Marketing, whose objective is not so much quality, and neither does it aim to entertain the client. With Inbound, we seek to provide value to our potential clients .
In the following table, we summarize the pillars on which Inbound Marketing is based:
From here, we are going to tell you 4 steps to do Inbound Marketing for small businesses that want to do Digital Marketing and get results.
The first step of an Inbound strategy is to offer quality content to your audience , that is, a strategy focused on generating and distributing relevant content, with the aim of attracting and maintaining an audience and ultimately generating benefits through customer action.