The online sales market has grown exponentially. This means that, in a highly competitive scenario , having visibility into the store's performance is essential for the sustainable maintenance of the business .
With online sales KPIs, you can measure the success of digital marketing actions , have a better basis for decision-making, optimize costs, avoid wasting time and effort , have a more directional focus on strategic planning and, of course, build a more competitive store.
Check out the main online sales KPIs to monitor in your business!
Traffic
Traffic represents the volume of views obtained on your nigeria phone number resource online business pages . In other words, how many people accessed a product to view photos, prices, purchase conditions, among other details.
It is important that your store has pages optimized to attract the highest possible volume of traffic . The moment a potential customer accesses your page, your challenge becomes to convert them into a buyer. This is where the importance of having good photos , persuasive text and attractive purchase conditions comes into play.
Traffic management can be done through Google Analytics . With this tool, you can view the number of hits on each page, the number of people, the most visited pages, the time of engagement on the pages, among other relevant information.
Since we're talking about Google Analytics, how about watching a video on the subject?