CEHAT Hotel Industry Congress: an opportunity to learn about the latest tourism trends.

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Home > CEHAT Hotel Industry Congress: an opportunity to learn about the latest tourism trends.
The Spanish Hoteliers Congress (Congreso de Hoteleros Españoles) was a key meeting to learn firsthand about the state of the sector, affected by the pandemic but full of proposals for the future. An event to explore new trends in tourism in Spain and where I had the honor of sitting at a discussion table on tourism marketing strategies.
Last Wednesday, November 17, the XVIII edition of the Spanish Hoteliers list of democratic republic of the congo consumer email Congress began in Oviedo, organized by the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT) in collaboration with Hospitality and Tourism in Asturias (OTEA). An event with the slogan " El Reencuentro " that served to take the pulse of the sector, learn about the latest tourism trends and the evolution of tourism digital marketing after a difficult year.

Over the course of 3 days, more than 400 participants and 40 expert speakers from the sector came together in a broad programme of presentations that touched on the hottest topics in the tourism and hotel sector: the marriage between tourism and technology , tourism and the social situation for 2022, direct sales opportunities after the pandemic, new emerging markets and their competitors, sustainability or the role of investment funds.