Understand what your customers are looking for

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“As our website states, Jancon not only provides construction services, but also makes life easier for customers”

Differentiate yourself, so as not to fight only on price
Jancon is a great example of how a company can successfully differentiate itself in the marketplace. If you don’t distinguish your business from the multitude of potential competitors, it’s like playing roulette and hoping your number wins.”

“ Plus, you often find yourself forced to compete on price alone. This reduces profits and can make your business appear cheap or second-rate.”

For this reason, it is important to define your sri lanka email list ideal customer in as much detail as possible, determining what they think, what they feel and what they want. The next step is to prepare the company's offer and marketing approach in light of the needs of this model customer, in other words, you must create the right correspondence between the customer's needs and the solutions offered.

“Instead of focusing on the qualities of your product or service, describe the experience that customers will get from it ,” he says. “What benefits, what solutions, or what satisfactions do you offer?”

Too often, companies confuse their understanding of what’s good for the customer with what the customer actually wants, Parker adds.