"CHOOSEBASE SHIBUYA" is an OMO store

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Sogo & Seibu Co., Ltd. "CHOOSEBASE SHIBUYA"
that was fully renovated and opened in 2021 on the first floor of Seibu Shibuya Parking Building.

Here you can enjoy a completely cashless OMO shopping experience.



All of the products on display have QR codes attached, which tuvalu email address can be scanned with a smartphone to learn more about the product's concept and the brand's mission.

Furthermore, if you wish to purchase a product with a scanned QR code, you can simply tap "Add to Shopping Bag" on the online store and make a cashless payment on the spot to purchase the product.



Your account can be linked to your LINE account, so there is no need to register as a member again.

You will also receive a LINE notification when your item is ready, and you can choose to take it home with you or have it delivered to your home.



Fast Retailing Co., Ltd. "UNIQLO ORDER & PICK"
UNIQLO's "ORDER & PICK" service allows you to pick up items you order online in-store in as little as one hour.



Select the store where you want to pick up your item from the product details page on the Uniqlo app, then click the "ORDER & PICK" button for the product you want to order.

At the store, you can pick up your products by showing your membership ID barcode to the staff.



The idea is that someone who is busy at work and doesn't have time to go shopping leisurely could use the app to find the products they want during their lunch break, order them, and then stop by a Uniqlo store to pick them up when they get home.



This is an excellent example of OMO, which is only possible with Uniqlo, which has so many stores and abundant inventory across the country .