To evaluate the effect of personalized recommendations , the mechanics of A/B testing were used. To do this, the online store's subscriber base was randomly divided into two groups.
The first segment was sent two recommendation blocks with products manually selected by the online store. While the B segment had a block of manual product selections replaced by a recommendation block based on the user's interests using real-time AI technology.
Let's see in numbers how the simple replacement of a block with automated AI product selection affected. Segment B had the best results with growth in all KPIs of the emails sent for the test:
Increase in CTR by more than 11%;
Increased order conversion by 40.2%;
A 106.5% growth in turnover from the email channel;
32.5% increase in average ticket per order;
105.7% increase in email revenue (RPE).
As you can see, a personalized approach with big data is a belarus business email database guarantee of success in increasing KPIs. It will also allow you to establish personalized and long-term communications with your customers in an easy and automated way.
Our recommendation is that you trust your email marketing to AI automation technologies and forget about random and ineffective mailings to integrate an intelligent recommendation system based on data. This way, you will not have to spend more time on the routine and tedious tasks involved in sending mass regular campaigns and you will be able to focus on more important strategic actions.